Dory taught us an important lesson in the face of adversity. Yet never giving up can be easier said than done. Grab this beer to share with a mate over a chat about how you can help him to ‘just keep swimming’
Origin – Mittagong, New South Wales.
ABV – 5.0%
Size – 330mL bottle
Style – Pale
The 1985 Live Aid concert raised today's equivalent of $US350 million for the Ethiopian famine. Superstars including Michael Jackson, Lionel Richie and Tina Turner banged out those famous lyrics ‘we are the world, we are the children, we are the ones who make a brighter day, so let's start giving'. Sales of the single exceeded 20 million copies, becoming the first-ever song to be certified multi-platinum. It was a time when we were moved to action by millions of people facing starvation.
But maybe those days are gone? Describing it as the biggest humanitarian crisis since WWII, the UN recently warned that 185,000 children in the poorest parts of Africa could die soon if they do not receive urgent support. But the public response has been strangely muted. A packed news agenda hasn't helped. Our focus on the bushfires and more recently on COVID-19 perhaps leaves little room for emergencies far away? Famine will just have to wait!
But living in a country of plenty while others starve to death elsewhere didn’t sit right with Mark Dombkins and Ben Hawkins. So, over a beer one humid night while visiting Tanzania, the pair decided to do something about it and created Forever Projects. Yet it wasn't until the Mark and Ben were introduced to Jacob Newman, who had recently started up Eden Brewery – named after the idea of bringing beer back to its roots as a tool for crucial social discussion – that the trio tossed around the idea of using a cold craft to achieve a greater good. While it won't end global poverty, with 100% of profits going to empower Tanzanian families to give them a hand up, not a handout, together we can all now change lives …one family and one beer at a time.
However, not only are these lads a powerful combination for good, but they also do a fantastic job of combining together ingredients to produce powerful flavours, as is the case in this aptly named Good Ale. Much like the label itself, what’s inside is inspired by the brightness and vibrancy of Tanzania. Unlike some of your typical pales it’s fruity and refreshing, with the Enigma and Topaz hop bring out a nose of ripe lychee and freshly cut strawberries. In the mouth, it’s balanced perfectly by a moderate bitterness and pleasant touch of generously donated Voyager Craft malt.
To quote Mark, Ben and Jacob - cheers to change!